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Solving Problems with my Knowledge and Network. Sign Up To Receive My Blogs Via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Join 9,542 other followers. Why You Need To Love Your Clients Everyday. Podcast with Martin Borsanyi, Senior Director of Marketing for Jacuzzi. You can count on it.

Marketing, Social Media and Demand Generation. Does one size fit all? As a consumer, this must drive you bonkers. You must be thinking with all this big data and deep data dives companies can do to facilitate an A-B conversation, why does this rarely happen? How many times do you open up an email advertisement that has nothing to do with your interest? Recently, I was interviewed by Marketo.

The essence of good demand generation. Article Lead generation is crippling demand generation. Collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup. The direct outcome of lead generation is new contacts available for sales or marketing.

If in Sales, Know the 5 Buying Decisions of a Client and 6 Possible Buying Motives. A post I added to LinkedIn. Last week, sales related, got such a good response I am prompted to address successful selling ideas again and expand the exposure via WordPress. Six buying motives that can be involved in a sale.

Thursday, September 24, 2009. As a consultant to the hospitality industry with an emphasis on health spas, Peter Anderson. Is bringing these two concepts together again. The host is Judy Alexander.

I enjoy reading Dan Pink.

Anyone! Sometimes I feel like my soul is in Sales. Even though my career has not really been about sales, I am more and more convinced that the techniques of sales positively impact me both personally and professionally.